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Meet Feel Alive Wellness Station
aka The Station, or your new fav cafe
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The Station had a strong look from the start, but for their 4th anniversary, they were ready for a full-on glow-up. They loved their logo, font, and colors — that part was staying — but they wanted their brand to feel truly them. Their minimalist, white space and spa-like website no longer reflected where they were heading. They wanted their socials to burst with life, put the community at the heart of everything, and bring a dose of personality, humor, and a little urban vibe to Palmerston. Beyond just showing who they are, they wanted the history of the town woven into the design — grounding their brand in place and inviting the community in, authentically.
From their space to their website to their social channels, they wanted to feel alive again, feel young again, and infuse wellness with a fresh, trendy energy — all while staying true to who they are at their core.
Project
Cafe Glow-Up
Mission: Create a welcoming, “feel alive” space that truly connects with the town, adds more seating, and stays realistic for Mr. Feel Alive to pull off himself — working with their budget.
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Results: The glow-up speaks for itself. We added cozy seating for those who love to linger and chat, and bar seating for laptop warriors who want to work while they sip. The space got warmer and more inviting with pops of their signature color. We brought in a nod to the town’s train history with stunning historic images from the local Railway Heritage Museum, and carried that vibe through in the lighting and chalkboard-style menus. Their personalities shine through with quirky details, and wellness takes center stage with better use of greenery. There’s still a little more to come, but the transformation is officially in motion.
Project
Catch Me On Socials
Mission: Build a social media presence that bursts with life, highlights what we do, shows off our personalities, and puts the community front and center.
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Results: We gave their Instagram a full glow-up, bringing the community into focus and creating content that pops. The “Guess Where Giveaway” campaigns spotlighted local businesses while driving engagement from the community. We showcased their stunning (and yes, delicious) drinks, and let Nick and Jenn’s personalities shine. The results speak for themselves: Instagram views jumped from roughly 5,000 per month to an average of 45,000, and combined with the cafe’s glow-up, Nick and Jenn saw a real boost in business.
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Ps. Check out the samples below or better yet follow them @feelalive.wellnessstation
Project
Website Magic
Mission: Build a website that puts the cafe and community front and center, makes wellness feel trendy and approachable, showcases their personalities, and just looks really, really cool.
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Results: We launched a website that makes a bold impact and brings the “feel alive” vibes to life. The community is at the heart of every page, the menu is easy to navigate, and Nick and Jenn can manage updates straight from their phones. The cafe shines, their story comes to life in a fun, engaging way, and the overall vibe feels fresh, energetic, and unmistakably them.
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